INNOVATION MANAGEMENT IN HUMAN RESOURCES: TRENDS IN CREATIVE PRACTICES. A BIBLIOMETRIC ANALYSIS
DOI:
https://doi.org/10.47743/asas-2025-2-838Keywords:
human resources management, human resources, creativity, innovation, organizational cultureAbstract
Driven by rapid change and fierce global competition, organisations are embracing innovative human resource management (HRM). Through a comprehensive bibliometric study, this paper explores the evolution of creative and innovative HRM, identifying major trends, pivotal contributions, and emerging themes that impact the role of HRM in fostering creativity and innovation. The research reveals a notable integration of technology and data analytics into talent strategies, as well as a growing emphasis on agility. As globalisation and digital transformation intensify, it becomes increasingly important to strike a balance between conventional and innovative HR methods. In recent years, there has been significant growth in research focused on digital transformation, artificial intelligence (AI), and talent-related innovation. The bibliometric analysis highlights how HRM practices are adapting to cultivate organisational agility and creativity within a dynamic technological environment. The findings provide valuable benchmarks for future research and practical applications, reinforcing the need for flexible, forward-thinking HR policies that champion innovation and reaffirming the overarching significance of creativity and innovation in modern HRM.
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