CREATIVE INDUSTRIES AND THEIR ROLE IN THE EUROPEAN CULTURAL CAPITALS COMPETITION
Keywords:Creative industries, cultural strategies, European Cultural Capital, urban regeneration
AbstractIn the last few years the creative industries had a very important influence in defining the cultural offer of a lot of European cities candidates for the Competition of European Cultural Capital. In this case the creative industries became subject of interest to reach various policy objectives: city marketing, city branding, urban sociology, urban regeneration etc. In the same time the creative industries have a strong relation with social media and the development of digital economy. Using a documentary analysis in this article, we intend to present the level of development of the creative industries in Romania and to analyse their role in actual competition for the European Cultural Capital 2021. In this competition there are nine Romanian cities but just one can be nominated. Generally speaking the role of creative industries is recognized but in different ways and with some differences depending on the cultural strategies guiding all the activities involved in this competition at the local level.
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