CULACHE, Oana, Universitatea „Al. I. Cuza” Iași, Romania
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Analele Ştiinţifice ale Universităţii „Alexandru Ioan Cuza” din Iași SCIENCES DE LA COMMUNICATION Vol. 5 No 1 (2012): Sciences of Communications, Tome V, 2012 - COMMUNICATION AND BRANDING
THE “COMMUNICATION SEMIOSIS” OF ADVERTISING: AN INNOVATIVE STRATEGY OF OPTIMIZATION
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