http://anale.fssp.uaic.ro/index.php/stiintealecomunicarii The Scientific Annals of “Alexandru Ioan Cuza” University of Iasi. Communication Sciences is the journal of the Chair of Communicatin Sciences and Public Relations , Faculty of Philosophy and Social-Political Sciences of “Alexandru Ioan Cuza” University, Iasi. en-US The Scientific Annals of “Alexandru Ioan Cuza” University of Iasi COMMUNICATION SCIENCES 2065-2917 http://anale.fssp.uaic.ro/index.php/stiintealecomunicarii/article/view/544 The aim of this article is to underlie the role played by the political discourse in creating social and political beliefs, emotions and attitudes. However, at the theoretical level we can observe the role played by the emotional structure in generating “hot cognition”. Thus, the relation between political cognition and emotional stimuli was described in the field of the cognitive neurosciences through fMRI (functional magnetic resonance imaging). Moreover, researchers have observed a strong relationship between the limbic system and political stimuli. Also, in the field of the cognitive sciences we have to stress the role played by the “mental contexts” in shaping social and political cognition. Thus, the main catalyst for generating mental contexts is represented by the political language/ political discourse. This article realizes the qualitative analysis of the discourse sustained at Mansion House by the Prime- Minister Theresa May. The theme of the discourse regards the future of UK after Brexit. Also, the discourse presents the economic and social challenges for the future of the UK. In correlation with the theoretical framework, we tested if this kind of discourse generates rational beliefs or emotions. Empirical findings demonstrate the equilibrium between rational beliefs and emotional stimuli. If we refer to the emotional sphere we have to underline the presence of the words which generate emotions as: patriotic feeling (national pride), freedom, independence and need for security and protection. Silviu-Petru GRECU Copyright (c) 2019 The Scientific Annals of “Alexandru Ioan Cuza” University of Iasi COMMUNICATION SCIENCES 2019-02-20 2019-02-20 11 1 http://anale.fssp.uaic.ro/index.php/stiintealecomunicarii/article/view/545 In this paper I investigate the way in which a specific philosophical theme, namely that of the relation between perception, attention and knowledge, could be used to shed some light on some of the most important theories of modern philosophy: cartesianism, malebranchism and the empiricism of David Hume. I would argue that, despite their obvious differences, these great thinkers share a common concern for the aforementioned problem. Moreover, I will try to underline that a better way to understand not only the differences, but also the common assumptions of their views, is to describe them as different interpretations of the same relation between perception, attention and their objects and also, as different perspectives regarding the role played by each of these elements in the process of knowledge. Viorel ȚUȚUI Copyright (c) 2019 The Scientific Annals of “Alexandru Ioan Cuza” University of Iasi COMMUNICATION SCIENCES 2019-02-20 2019-02-20 11 1 http://anale.fssp.uaic.ro/index.php/stiintealecomunicarii/article/view/546 This essay critically examines Korean rhetoric and argumentation, its sources, historical evolution, and conceptual insights as constructed inthe journalisticand academic discourses before and after the liberation of Korean peninsula in 1945. After a brief survey of the Western and Eastern academic debates on (East) Asian rhetoric and argumentation, the essay brings into focus the relationship between culture, on one hand, rhetoric and argumentation, on the other hand, as well as the South Korean endeavors to define and employ concepts such as rhetoric, discourse, and public debate departing from Eurocentric theoreticalperspectives. Iolanda PRODAN Copyright (c) 2019 The Scientific Annals of “Alexandru Ioan Cuza” University of Iasi COMMUNICATION SCIENCES 2019-02-20 2019-02-20 11 1 http://anale.fssp.uaic.ro/index.php/stiintealecomunicarii/article/view/547 This article aims to analyze the implication of linguistic emotivity strategies in creating and empower the local creative communities that exists in the Central-Est-European cultural space, emphasizing on Iassy local community. The term “creative communities” can only be understood in the context of information society policy since they are the main brick for the industries that they represent. One of the most important elements that sustain a creative community is its members’ shared values. Once we talk about values, we automatically tend to correlate them with emotions. So we may ask what role plays the linguistic emotivity, or rhetorically speaking, the manifestation of pathos, in maintaining these communities as a whole. The linguistic emotivity includes the speaker’s attitude towards the speech act, toward the content of what is conveyed, feelings toward audience, emotions associated with interaction, as well as the general mood, feelings and sentiment the speaker and the audience experience and share in communication. Hence, this article will also include, besides theoretical aspects, a review of some local influencers’ speeches from Iassy in order to notice if they are using pathos in their communication with creative communities and how they use it. Ioana JÎJÎIE Copyright (c) 2019 The Scientific Annals of “Alexandru Ioan Cuza” University of Iasi COMMUNICATION SCIENCES 2019-02-20 2019-02-20 11 1 http://anale.fssp.uaic.ro/index.php/stiintealecomunicarii/article/view/548 The evolution of rhetoric, starting with Aristotle and continued later with Chaïm Perelman, Lucie Olbrechts-Tyteca, Michel Meyer, showed that in a discourse it is not enough to use logical arguments. We know that when we try to persuade and seduce, we usually don’t get to the people through rational means. In order to tell our truths, we use explanations and we give examples from our own experience. Theatre, through rhetorical discourse, constitutes a perfect mode to share subjective truths, because each play is the interpretation of an author. The rhetorical discourse not only shares subjective truths, but also provides some answers to important questions. This article focuses on the play Anna Fierling and Her Children, according with the view of Michel Meyer about rhetoric. Which are the relevant questions that the play brings out and, more importantly, the answers gave by the characters have a problematological aspect? Roxana-Simona POCLID Copyright (c) 2019 The Scientific Annals of “Alexandru Ioan Cuza” University of Iasi COMMUNICATION SCIENCES 2019-02-20 2019-02-20 11 1 http://anale.fssp.uaic.ro/index.php/stiintealecomunicarii/article/view/549 When we ask „Why do people attend events?” one of the main factors which influence this kind of decision is represented by motivation. This intern engine can be structured in a very simple way with simple motivations, but it can also be full of complexity since a cluster of motivations can influence the decision in the same time. This aspect gets more complicated when the event has a charitable component. We must analyze in this case why do people donate, if they do it differently in a context like a public event and what are the motivations of choosing one event rather than another. At a first glance we tend to assign altruism for helping behaviour which is done in private and social recognition for people who donate in public. Actually it is more complicated than that since the intrinsic motivation can also be selfish even it is private. There are also eight mechanisms which influence people to donate and altruism and social recognition are just two of them. The main subject of this research is represented by charitable sport events. This type of events is different from simple charitable ones because people not only give money for a social cause, but they also make a physical effort, they get involved for the cause at a higher level and in this case motivations can also differ. This paper includes a research on a local charitable half marathon event where I wanted to find out what are the motivations which influenced people to participate to that event, to what extent they differ between first time participants and the participants who have been there more than once and if these motivations are closer to altruism or to social recognition. Alexandra-Niculina BABII Copyright (c) 2019 The Scientific Annals of “Alexandru Ioan Cuza” University of Iasi COMMUNICATION SCIENCES 2019-02-20 2019-02-20 11 1 http://anale.fssp.uaic.ro/index.php/stiintealecomunicarii/article/view/550 The most extensive activity in advertising is the provision and consumption of stories. Stories are sold and bought, they are part of the exchange and are the ways of describing the goods and services. Considering this reality, advertisers should build up speeches in the form of memorable stories of archetypal characters, stories that provide an explanation that includes a conflict and a morality, because in such stories we can find most of us. The main purpose of the advertising speech is to persuade the target audience. A message that is not wrapped in a beautiful story is very likely to remain unnoticed, to be swallowed up by media chaos. Today, in the wake of product warfare and advertising messages, the story is no longer just a way to capture the target audience's attention, but it has become the foundation for a brand that aspires to customer loyalty and consumer loyalty. Good stories have the power to build a community around a brand. The very definition of the story has new nuances in the current marketing context because not every fairy-tale message is a story, and not every brand that is grounded in a story overlooks the era of consumerism. Anca Georgiana ȘERBAN (MĂDĂRAȘ) Copyright (c) 2019 The Scientific Annals of “Alexandru Ioan Cuza” University of Iasi COMMUNICATION SCIENCES 2019-02-20 2019-02-20 11 1 http://anale.fssp.uaic.ro/index.php/stiintealecomunicarii/article/view/551 When discussing innovative trends in language teaching in the context of the nowadays’ changing social and educational context, one must also take into consideration the titans of learning theories, the psychology studies, the research on motivation and try to understand, drawing on these, what makes a student ‘tick’ when it comes to learning. This paper aims at presenting the work of several important researchers in the field of learning theories, whose ideas have shaped the educational world and have shown what teachers could do to help their students and what learners themselves may try in order to motivate themselves. These theories apply either exclusively to language learning or to learning in general and can be adapted to language acquisition. Carina-Ionela BRÂNZILĂ Copyright (c) 2019 The Scientific Annals of “Alexandru Ioan Cuza” University of Iasi COMMUNICATION SCIENCES 2019-02-20 2019-02-20 11 1 http://anale.fssp.uaic.ro/index.php/stiintealecomunicarii/article/view/552 *** Ioan-Alexandru GRĂDINARU Copyright (c) 2019 The Scientific Annals of “Alexandru Ioan Cuza” University of Iasi COMMUNICATION SCIENCES 2019-02-20 2019-02-20 11 1 http://anale.fssp.uaic.ro/index.php/stiintealecomunicarii/article/view/553 *** Camelia GRĂDINARU Copyright (c) 2019 The Scientific Annals of “Alexandru Ioan Cuza” University of Iasi COMMUNICATION SCIENCES 2019-02-20 2019-02-20 11 1 http://anale.fssp.uaic.ro/index.php/stiintealecomunicarii/article/view/554 *** Ioan-Alexandru GRĂDINARU Copyright (c) 2019 The Scientific Annals of “Alexandru Ioan Cuza” University of Iasi COMMUNICATION SCIENCES 2019-02-20 2019-02-20 11 1 http://anale.fssp.uaic.ro/index.php/stiintealecomunicarii/article/view/555 *** Vlad ICHIM Copyright (c) 2019 The Scientific Annals of “Alexandru Ioan Cuza” University of Iasi COMMUNICATION SCIENCES 2019-02-20 2019-02-20 11 1