THE IMAGE OF THE ‘EURO’ IN THE MEDIA. A CONTENT ANALYSIS
DOI:
https://doi.org/10.47743/asas-2024-2-770Cuvinte cheie:
euro, percepție publică, analiză de conținut, analiză a sentimentelor, text miningRezumat
Studiul analizează imaginea euro în presă și percepțiile publicului printr-o analiză de conținut a articolelor media. Scopul cercetării este de a identifica narațiunile dominante și temele pentru a înțelege modul în care evenimentele economice și politice influențează atitudinile față de euro și contribuie la încrederea în această monedă. Metodologia utilizează analiza de conținut aplicată pe articole din presa italiană și europeană, procesate cu pachete R pentru analiza sentimentelor și vizualizarea termenilor cei mai frecvenți. Studiul se concentrează pe articole care abordează opiniile publicului din zona euro, cu accent pe Italia, unde scepticismul față de euro este mai pronunțat. Rezultatele evidenția atât părți pozitive, cât și negative despre euro, cu variații de ton legate de crize economice, dinamica politică și încrederea în politicile fiscale. Implicațiile cercetării sunt relevante pentru decidenții politici și mediul de presă, oferind recomandări pentru strategii de comunicare eficiente care să susțină încrederea publicului în euro. Înțelegerea impactului mass-media asupra percepției publice poate sprijini dezvoltarea unor politici monetare și de comunicare mai bine informate, care să consolideze stabilitatea și acceptarea euro în zona euro.
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Articles used for content analysis
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