Neo-communication: A Pragmatic Outlook on the Evolution of Modern-day Communication


  • Ioana-Maria COZMA Alexandru Ioan Cuza” University of Iasi.


neo-communication, virtual reality, critical thinking, biological transformations


Although the advances of today’s technology are overall ironclad improvements, they are sometimes defensively regarded. In this article, we furnish evidence that communication is afflicted by its mediators. We show that changes occur when it comes to individual’s values, understanding and proneness to debate, underlining at the same time biological and physiological transformations inflicted by technological mediators. Our aim is to demonstrate that, since individuals have transmogrified from all the major standpoints which define them, their communication will also evolve. We suggest the concept of neo-communication to illustrate this evolution.


Bandura, Albert. 1969. Social-learning theory of identificatory processes. In Handbook of socialization theory and research, edited by David A. Goslin, 213-262. Rand McNally: Chicago.

FÂRTE, Gheorghe Ilie. 2004. Comunicarea. O abordare praxiologică. Casa Editoriala „Demiurg”: Iaşi.

KANT, Immanuel. 1998. Critica raţiunii pure. Trad. Nicolae Bagdasar, Elena Moisuc. Bucureşti: Editura IRI.

KOVACS, Rachel. 2003. ”The broadcasting public sphere: Enduring issues, enduring relationships, enduring activists”. Journal of Communication Management 7 (3): 209-238.

LECOMTE, Patrick. 2004. Comunicare, televiziune şi democraţie. Bucureşti: Editura Tritonic.

Moore, Wes. 2001. ”Television: Opiate of the Masses”. The Journal of Cognitive Liberties 2 (2): 59-66.

SARTORI, Giovanni. 2005. Homo videns: imbecilitatea prin televiziune şi post-gândirea. Bucureşti: Editura Humanitas.

SEVERIN, Werner & TANKARD, James. 2004. Perspective asupra teoriilor comunicării de masă. Iaşi : Editura Polirom.

SIGMAN, Aric. 2005. Remotely controlled. How Television Is Damaging Our Lives. Vermilion Press, Ebury Publishing: Berkshire.

SIGMAN, Aric. 2007. ”Visual Voodoo: the biological impact of watching TV”. Biologist 54 (1): 12-17.

SIGMAN, Aric. 2009. ”Well connected? The biological implications of social networking”. Biologist 56 (1): 14-20.

Sokol, Justin T. 2009. ”Identity Development Throughout the Lifetime: An Examination of Eriksonian Theory”. Graduate Journal of Counseling Psychology 1 (2): 139-147.

ZECA-BUZURA, Daniela. 2007. Totul la vedere – Televiziunea după Big Brother. Iaşi: Editura Polirom.