STRATEGIC COMMUNICATION AUDITS. A QUALITATIVE RESEARCH PERSPECTIVE FOR IMPROVING HUMAN RESOURCES MANAGEMENT

Maria Corina Barbaros, Olesea Țaranu

Abstract


Internal diversity within organizations and the technology-determined restraints of multinational competition raise the need of developing organizational communication more than ever. Communication audits have been approached as an effective tool for improving organizations’ business targets, but this article argues that communication audits go beyond that and fill the diverse communication needs of today’s manpower.
Firstly, the article clarifies the nature of strategic communication and the boundaries of this domain. Then, the paper examines the nature of the term „strategic”. We argue that the results of a communication audit are the first step towards a strategic communication plan. In view of this perspective, the article’s main research questions are: What is the link between strategic communication, communication audit and management performance? How do we measure and illustrate where the organization currently stands in terms of its communication performance?
The conclusions of this conceptual paper highlight the role of communication audits in providing useful information for the strategic communication process and HR management by clarifying the nature of qualitative data that are instrumental for strategic communication and how should a researcher report the results of a qualitative study in order to be effective for the strategic communication plan.

Keywords


strategic communication, communications audits, qualitative research, human resources management

Full Text:

Full Text: PDF

References


Anton, S.G., Medeleanu, C.N., & Petrișor, M.-B. (2020). Ghid pentru angajare 2020+ [Employment guide 2020+]. Editura Universității „Alexandru Ioan Cuza”.

Barker, C., Pistrang, N. & Elliott, R. (2002). Research methods in clinical psychology: An introduction for students and practitioners. Wiley & Sons.

Bazeley, P. (2015). Mixed methods in management research: Implications for the field. The Electronic Journal of Business Research Methods, 13(1), 27-35.

Bell, E., Golombisky, K. & Holtzhausen, D. (2002). CommunicationRules! Unpublished training manual, Tampa, FL.

Blanaru, R.A. & Medeleanu, C. (2017). Determinant factors of organizational performance in the North-East Regional Development Agency. Scientific Annals of the „Alexandru Ioan Cuza” University, Iasi. New Series. Sociology and Social Work Section, 10(2), 24-38.

Blumer, H. (1969). Symbolic interactionism; perspective and method. Englewood Cliffs, Prentice-Hall.

Booth, A. (1989). The communications audit: A useful management tool?. Managerial Auditing Journal, 4(2), 54-69.

Clinchy, B.M. (2003). An epistemological approach to the teaching of narrative research. In Josselson, R., Lieblich, A. and McAdams, D. (Eds.), Up close and personal: the teaching and learning of narrative research (pp. 29-48). American Psychological Association.

Creswell, J. (2008). Research design: qualitative, quantitative, and mixed methods approaches. Sage Publications.

Frost, N. (2011a). Qualitative research in psychology. In Frost, N. (Ed.), Qualitative research methods in psychology: combining core approaches (pp. 3-15). Open University Press.

Frost, N. (2011b). Writing up pluralistic qualitative research. In Frost, N. (Ed.), Qualitative research methods in psychology: combining core approaches (pp. 161-184). Open University Press.

Gergen, M. & Davis, S.N. (2003). Dialogic pedagogy: Developing narrative research perspectives through conversation. In Josselson, R., Lieblich, A. and McAdams, D. (Eds.), Up close and personal: the teaching and learning of narrative research (pp. 239-257). American Psychological Association.

Hanson, W. E., Creswell, J. W., Plano Clark, V. L., Petska, K. S. & Creswell, J. D. (2005). Mixed methods research designs in counseling psychology. Journal of Counseling Psychology, 52(2), 224-235.

Hargie, O. & Tourish, D. (2009). Auditing organizational communication: a handbook of research, theory and practice (2nd edition). Routledge.

Holtzhausen, D. (2002). The effects of a divisionalised and decentralised organisational structure on a formal internal communication function in a South African organisation. Journal of Communication Management, 6(4), 323-339.

Hughes, D. & DuMont, K. (1993). Using focus groups to facilitate culturally anchored research. American Journal of Community Psychology, 21(6), 775–806.

Jarvenpaa, S. L. & Leidner, D. E. (1998), Communication and trust in global virtual teams. Journal of Computer-Mediated Communication, 3: 0.

Josselson, R. & Lieblich, A. (2003). A framework for narrative research proposals in psychology. In Josselson, R., Lieblich, A. and McAdams, D. (Eds.), Up close and personal: the teaching and learning of narrative research (pp. 259-274). American Psychological Association.

Krahn, G. L. & Putnam, M. (2005). Qualitative methods in psychological research. In Roberts, M. C. and Ilardi, S. S. (Eds.), Handbook of research methods in clinical psychology (pp. 176-195). Blackwell Publishing.

Ledingham, J. A., & Bruning, S. D. (Eds.) (2000). Public relations as relationship management: a relational approach to the study and practice of public relations. Lawrence Erlbaum Associates.

Lu, L., Wu, H.-L. & Cooper, C. L. (1999). Perceived work stress and locus of control: A combined quantitative and qualitative approach. Research and Practice in Human Resource Management, 7(1), 1-15.

Mahoney, J. T. & Qian, L. (2013). Market frictions as building blocks of an organizational economics approach to strategic management. Strategic Management Journal, 34, 1019–1041.

Manolache, D. & Netedu, A. (2017). Professional performance appraisal of the human resources. Some consideration after a case study in an economic organization. Scientific Annals of the „Alexandru Ioan Cuza” University, Iasi. New Series. Sociology and Social Work Section, 10(2), 16-23.

Mertens, D. M. (2005). Research and evaluation in education and psychology. Integrating diversity with quantitative, qualitative, and mixed methods (2nd edition). SAGE.

Orlikowski, W. & Yates, J. (2002). It's about time: temporal structuring in organizations. Organization Science, 13, 684-700.

Putnam, L. L. & Cheney, G. (1995). Organizational communication: Historical development and future directions. In Corman, S. R., Banks, S. P., Bantz, C. R. and Mayer, M. E. (Eds.), Foundations of Organizational Communication: A Reader (pp. 10–28). Longman.

Shannon, C. E. & Weaver, W. (1949, reprinted). The mathematical theory of communication. University of Illinois Press.

Shinebourne, P. (2011). Interpretative phenomenological analysis. In Frost, N. (Ed.), Qualitative research methods in psychology: combining core approaches (pp. 44-65). Open University Press.

Smithson, J. (2008). Using and analysing focus groups: limitations and possibilities. Social Research Methodology, 3(2), 103-119.

Taris, T. W., de Lange, A. H. & Kompier, M. A. J. (2010). Research methods in occupational health psychology. In Leka, S. and Houdmont, J. (Eds.), Occupational health psychology (pp. 269-297). Blackwell Publishing.

Tyson, C. B. (2004). Strategic communication for influencing environmental behavior. XanEdu Proquest.


Refbacks

  • There are currently no refbacks.