MORHAN, Dora Gabriela, Universitatea „Al. I. Cuza” Iași, Romania

• The Scientific Annals of “Alexandru Ioan Cuza” University of Iasi COMMUNICATION SCIENCES Vol. 5 No. 1 (2012): Sciences of Communications, Tome V, 2012 - COMMUNICATION AND BRANDING
  AN EFFICIENT STRATEGY OF CAPITALIZING THE EXISTING BRAND EQUITY: THE BRAND EXTENSIONS
  Abstract  PDF