In this paper, we attempted to present some models and conclusions of the empirical researches on the visual non-verbal behavior. Gazing represents an important source of information which affects implicitly and explicitly the interlocutor, having the role of balancing the subjective interpersonal distance, the conversation rhythm, and the other individual’s reactions. We discussed various components and associated parameters of ocular movements, by relating them to the interpersonal relations, both with their author and with their observer. In the first part of the paper, we reviewed the studies on attractiveness and their influences on gazing, and also researches which point out the identification – based on the indices provided by the eyes and gaze movements – of the degree to which the interlocutor speaks the truth. We discussed as well the role of intimacy, of gender differences, of power and dominance on the visual behavior adjustment. Finally, we revised researches illustrating the way in which the visual behavior influences the persuasion degree in delivered messages.


nonverbal communication; ocular behavior; eye contact; visual dominance; gaze

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