COMPONENTS OF COMMUNICATION MANAGEMENT IN CIVIL SOCIETY ORGANIZATIONS

Abstract

In a complicated and challenging social context, marked by numerous difficulties and insufficiencies, the participation of civil society (through different components and recovery projects) proves to be beneficial and urgent. Psychological, sociological, managerial and communicational elements collaborate on the reconstruction of an environment based on trust, transparency, solidarity and responsibility. Support groups consisting in trained and dedicated volunteers, opinion leaders, organizers act in domains like culture and education, or social and medical assistance, putting into work stimulative partnerships and projects, favourable in a reciprocal manner, through which social relations re-enter the normality path, modern strategies of administration and communication find a proper ground for their implementation, people and institutions from different professional fields "meet" in the social-humanitarian activism. The common habit of solving problems, self-accountability, the "exploitation" of individual and group qualities in the benefit of community, the identification of solutions with preventive or therapeutic role, they all belong to the modern arsenal of societal co-involvement.