Analele Ştiinţifice ale Universităţii „Alexandru Ioan Cuza” din Iași SCIENCES DE LA COMMUNICATION
The Scientific Annals of “Alexandru Ioan Cuza” University of Iasi. Communication Sciences is the journal of the Chair of Communicatin Sciences and Public Relations , Faculty of Philosophy and Social-Political Sciences of “Alexandru Ioan Cuza” University, Iasi.
The problemtological dimension of Brechtian Theatre: Mother Courage and Her Children
The evolution of rhetoric, starting with Aristotle and continued later with Chaïm Perelman, Lucie Olbrechts-Tyteca, Michel Meyer, showed that in a discourse it is not enough to use logical arguments. We know that when we try to persuade and seduce, we usually don’t get to the people through rational means. In order to tell our truths, we use explanations and we give examples from our own experience. Theatre, through rhetorical discourse, constitutes a perfect mode to share subjective truths, because each play is the interpretation of an author. The rhetorical discourse not only shares subjective truths, but also provides some answers to important questions. This article focuses on the play Anna Fierling and Her Children, according with the view of Michel Meyer about rhetoric. Which are the relevant questions that the play brings out and, more importantly, the answers gave by the characters have a problematological aspect?
Rhetorical Tools and the Creative Discourse
Merci de créditer les auteurs lors de toute citation : Analele Ştiinţifice ale Universităţii „Alexandru Ioan Cuza” din Iași SCIENCES DE LA COMMUNICATION (2019)
When discussing innovative trends in language teaching in the context of the nowadays’ changing social and educational context, one must also take into consideration the titans of learning theories, the psychology studies, the research on motivation and try to understand, drawing on these, what makes a student ‘tick’ when it comes to learning. This paper aims at presenting the work of several important researchers in the field of learning theories, whose ideas have shaped the educational world and have shown what teachers could do to help their students and what learners themselves may try in order to motivate themselves. These theories apply either exclusively to language learning or to learning in general and can be adapted to language acquisition.
The Value of Philosophical Maxims (Constantin Sălăvăstru, Idee și expresie. Călătorie în lumea formulelor filosofice, Editura Universității „Al. I. Cuza” Iași, 2016)
Jordan Peterson: A Reassessement of the Contemporary Way of Life (Jordan Peterson, 12 Reguli de viaţă – un antidot la haosul din jurul nostru, Editura TREI, Bucureşti, 2018)
The Idea of Pathos in Rhetoric: The Role of Linguistic Emotivity in Sustaining Local Creative Communities
This article aims to analyze the implication of linguistic emotivity strategies in creating and empower the local creative communities that exists in the Central-Est-European cultural space, emphasizing on Iassy local community. The term “creative communities” can only be understood in the context of information society policy since they are the main brick for the industries that they represent. One of the most important elements that sustain a creative community is its members’ shared values. Once we talk about values, we automatically tend to correlate them with emotions. So we may ask what role plays the linguistic emotivity, or rhetorically speaking, the manifestation of pathos, in maintaining these communities as a whole. The linguistic emotivity includes the speaker’s attitude towards the speech act, toward the content of what is conveyed, feelings toward audience, emotions associated with interaction, as well as the general mood, feelings and sentiment the speaker and the audience experience and share in communication. Hence, this article will also include, besides theoretical aspects, a review of some local influencers’ speeches from Iassy in order to notice if they are using pathos in their communication with creative communities and how they use it.
A Plea for Truth(Anton Adămuț, Amicus Plato sed magis amica veritas. Istoria spusei de la Homer la Tarski, Editura Institutul European, Iași, 2018)
The Avatars of Political Eloquence in 19th Century Romania(Roxana Patraș, The Remains of the Day. Literature and Political Eloquence in 19th Century Romania, Aracne Editrice, Roma, 2018)
The most extensive activity in advertising is the provision and consumption of stories. Stories are sold and bought, they are part of the exchange and are the ways of describing the goods and services. Considering this reality, advertisers should build up speeches in the form of memorable stories of archetypal characters, stories that provide an explanation that includes a conflict and a morality, because in such stories we can find most of us. The main purpose of the advertising speech is to persuade the target audience. A message that is not wrapped in a beautiful story is very likely to remain unnoticed, to be swallowed up by media chaos. Today, in the wake of product warfare and advertising messages, the story is no longer just a way to capture the target audience's attention, but it has become the foundation for a brand that aspires to customer loyalty and consumer loyalty. Good stories have the power to build a community around a brand. The very definition of the story has new nuances in the current marketing context because not every fairy-tale message is a story, and not every brand that is grounded in a story overlooks the era of consumerism.
The Motivation of the Participants in Charitable Events: Altruism or Social Recognition?
When we ask „Why do people attend events?” one of the main factors which influence this kind of decision is represented by motivation. This intern engine can be structured in a very simple way with simple motivations, but it can also be full of complexity since a cluster of motivations can influence the decision in the same time. This aspect gets more complicated when the event has a charitable component. We must analyze in this case why do people donate, if they do it differently in a context like a public event and what are the motivations of choosing one event rather than another. At a first glance we tend to assign altruism for helping behaviour which is done in private and social recognition for people who donate in public. Actually it is more complicated than that since the intrinsic motivation can also be selfish even it is private. There are also eight mechanisms which influence people to donate and altruism and social recognition are just two of them. The main subject of this research is represented by charitable sport events. This type of events is different from simple charitable ones because people not only give money for a social cause, but they also make a physical effort, they get involved for the cause at a higher level and in this case motivations can also differ. This paper includes a research on a local charitable half marathon event where I wanted to find out what are the motivations which influenced people to participate to that event, to what extent they differ between first time participants and the participants who have been there more than once and if these motivations are closer to altruism or to social recognition.
Perception, Attention, and Knowledge in Cartesianism, Malebranchism and the Empiricism of David Hume
In this paper I investigate the way in which a specific philosophical theme, namely that of the relation between perception, attention and knowledge, could be used to shed some light on some of the most important theories of modern philosophy: cartesianism, malebranchism and the empiricism of David Hume. I would argue that, despite their obvious differences, these great thinkers share a common concern for the aforementioned problem. Moreover, I will try to underline that a better way to understand not only the differences, but also the common assumptions of their views, is to describe them as different interpretations of the same relation between perception, attention and their objects and also, as different perspectives regarding the role played by each of these elements in the process of knowledge.
Discourse and Cognition in Political Psychology. How Political Language Could Shape Emotions and Beliefs?
The aim of this article is to underlie the role played by the political discourse in creating social and political beliefs, emotions and attitudes. However, at the theoretical level we can observe the role played by the emotional structure in generating “hot cognition”. Thus, the relation between political cognition and emotional stimuli was described in the field of the cognitive neurosciences through fMRI (functional magnetic resonance imaging). Moreover, researchers have observed a strong relationship between the limbic system and political stimuli. Also, in the field of the cognitive sciences we have to stress the role played by the “mental contexts” in shaping social and political cognition. Thus, the main catalyst for generating mental contexts is represented by the political language/ political discourse. This article realizes the qualitative analysis of the discourse sustained at Mansion House by the Prime- Minister Theresa May. The theme of the discourse regards the future of UK after Brexit. Also, the discourse presents the economic and social challenges for the future of the UK. In correlation with the theoretical framework, we tested if this kind of discourse generates rational beliefs or emotions. Empirical findings demonstrate the equilibrium between rational beliefs and emotional stimuli. If we refer to the emotional sphere we have to underline the presence of the words which generate emotions as: patriotic feeling (national pride), freedom, independence and need for security and protection.
Korean Rhetoric: Historical Overview and Conceptual Insights
This essay critically examines Korean rhetoric and argumentation, its sources, historical evolution, and conceptual insights as constructed inthe journalisticand academic discourses before and after the liberation of Korean peninsula in 1945. After a brief survey of the Western and Eastern academic debates on (East) Asian rhetoric and argumentation, the essay brings into focus the relationship between culture, on one hand, rhetoric and argumentation, on the other hand, as well as the South Korean endeavors to define and employ concepts such as rhetoric, discourse, and public debate departing from Eurocentric theoreticalperspectives.
Towards an Integrative Model of Motivational Communication inside the Organization: A competence-based approach in the case of professional environment
This paper aims to clarify the contributions brought by communication into the professional environment and its effects on the motivation of work teams. Moreover, I am particularly interested in aspects concerning nonverbal communication, listening behaviors, impression management, and the training of managers. In this vein, we feel the need to emphasize again the fact that the communication process represents a key factor for the performance of the organisation.
COMMUNICATION AND SOCIAL COOPERATION: MODELS AND STRATEGIES
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The Propaganda and its Relatives Călin Hentea, Propaganda şi rudele sale. Mic dicţionar enciclopedic (Editura Militară, Bucureşti, 2015)
Tracking the modernity Constantin Schifirneţ, Modernitatea tendenţială: reflecţii despre evoluţia modernă a societăţii (Editura Tritonic, Bucureşti, 2016)
My paper explores the concept of argumentative fallacy. In spite of the fact that there is a rich history that goes all the way back to the classical antiquity, the recurrent study of fallacies proves that this subject matter remains a fresh one. The use of misleading arguments constitutes a serious threat to both our knowledge system (by means of spurring faulty beliefs) and our political debates (by means of creating inaccurate or misguided standpoints that compromise the process of deliberation).
CONTEMPORARY CHALLENGES IN SOCIAL SCIENCES AND HUMANITIES
Academic Research in the Field of Humanities – Practical Observations
The academic research is intertwined with the research methods it employs. There are various academic disciplines and there are also various research methods. Some of these are perceived as incompatible with one another, particularly because they are employed in the area of sciences as opposed to that of Humanities. However, more and more studies and authors have started to indicate that the threshold between the different fields of academic research is rather permeable. This article aims at discussing some of these studies and authors, with a focus on the research in the field of Humanities. Its purpose is to indicate the blurred line between different methods of research and the need to approach them with flexibility and an open mind.
The Discursive Memory: Difficulties in the translation and in the analysis of presidential commemorative discourse in South Korea
This article is focused on the main challenges in translating and analyzing South Korean commemorative presidential discourses. Drawing on the latest theories on the translation of political discourse and the politics of memory and commemorations, the article presents some critical points in approaching the translation and interpretation of some controversial concepts such as “the history problem”, “settling the terms with the past”, “the correct understanding of history” as well as the metaphorical names given to the official South Korean commemorative holidays. The analysis shows that translating a genre of political discourse is not just an issue of linguistic skills, but also a matter that requires a deep understanding of the socio-political and cultural context in which a discourse on history and national identity is being articulated and disseminated.
Virtual Communities as New Emergent Markets
This paper focuses on virtual communities as entities that can perform economic tasks. Word-of-mouth, reputation, and trust are key elements that enable the smooth operation of its market activities. Based on conversation, virtual communities enhance a spirit of collaboration according to the set of values established by their members. The self-regulation of online communities represents an interesting dynamics that puts together all the actors involved and sets the main preferences through recommendations, reviews and opinions. The example analysed in this article indicates also the importance of the trends that insure the success of this collaborative market.
Social Engagement as a Vector of Brand Communication
When brands use social actions to promote their own image, they are often seen with skepticism by many people, who believe that this approach is by default canceling any value whatsoever of the help offered by the brand. According to this view, one can no longer invoke an authentic sense of social responsibility envisaging the good of the community, when a team of PR and advertising professionals are attentively directing the brand’s social intervention, framing it in carefully chosen terms, with an eye to delivering a significant return on the investment for the company. In spite of the popularity of this view, there are some authors who claim otherwise: they believe that opposing brand communication to authentic social interest is actually a false dichotomy. They believe it is desirable for brands to have a lot to win from their NGO partnerships. By looking at the respective collaboration as a profit source for the business, they will be stimulated to get involved on a long-term basis and in a consistent manner. In other words, authentic interest towards a social cause and the search for self-promotion opportunities are not mutually exclusive. Corporate partnerships with the charity sector can be designed in a manner that would ensure gains for both sides. Yet, other authors raise serious questions regarding this (excessively) optimistic view on the possibility for shared value to be the result of such campaigns. Skepticism is fed by the inadequate solutions proposed by corporations for social problems, by the contradictions between their core activity and the good deeds they (pretend) to perform enthusiastically, their attempt to influence public policy according to their own interest, as well as their refusing objective and standardized evaluation. In this paper I look at the strongest arguments advanced by both sides of this debate.
Theological Definitions of the Word Believe / Faith
The problem of meaning in the theological research (that soberness of throwing pearls to the swine – 7.6 Mt: “Do not give the holy things to dogs and do not throw pearls before swine, lest they trample them under foot, then turn and rend you”) has nothing to do with the fragmentation of our “smart” thinking into linguistic and spiritual shades that easily provide the indicative synthesis for nowadays people, be they religious, priests or bishops. If we leave the theological language and we repetitively introduce “nuanced” words, we will not discern the divine charisms from the influences of the human faculties, purely natural, or even demonic. Therefore, where will the discernment of spirits be? Faith defends philosophy, it does not destroy it. Why would theology do such thing? We are masters in miming the Christian identity, even Oscar candidates. It is therefore essential, as a remedy, to look only to the mirror of our sacramental life of faith. In this central point of life – our life of faith – to install the difference between faith and religion, between the divine and the human, between sacred and profane. This is the hermeneutical key of reading the sacred texts where we can then discover the words of Jesus Christ in the spiritual perfection of creation, plus the love that leads us to knowledge. To discover / rediscover God is love, we must return to the root of our life to creation, where we discover / rediscover that we lost the significance of purpose. In the philosophical language love is defined as the desire to rule good forever, striving to become immortal. That will further outline the methodological remarks, i.e. assuming the scientific condition of being researcher of theology. In this regard we relate to the text of the Bible, the Word of God made flesh, as to everything is original, spontaneous, real in our life of faith, and we radically delineate the aphoristic texts. Thus, in this paper, we develop the following lines of research about faith: intellectual act at St. Thomas Aquinas, to stop later to faith, the act of the heart as taught by the Holy Father Pope Benedict XVI.
A Metacritical Approach to Eminescu’s Myth. With a Look to Florina Ilis’s Novel Parallel Lives [Viețile paralele]
The centrality of Mihai Eminescu (1850-1889) in the Romanian collective imaginary has been repeatedly acknowledged in the last one hundred years. His figure – and to less extent his poetic and journalistic work – enabled the proliferation of a wide gallery of cultural, political, and literary myths, which collided with one another and inspired vivid debates in the public arena. My article seeks to examine one recent contribution in this area, namely the novel Viețile paralele [Parallel Lives] published by Florina Ilis in 2012. Drawing on concepts such as national poet(s) and cultural saints, I suggest a more cautious approach to Eminescu’s myth, which is often seen as a form of Romanian cultural pathology. Comparative research stresses that in East-Central Europe the figures of national poets are subject to collective mythization and ideological annexation. The first part of my article comments on the mechanisms of national myths production and reiteration, while the second part focuses on the role played by literary works in these processes. In this respect, my analysis of Ilis’s novel shows that literary fiction both enables and disables collective myths. However, as a postmodern and postcommunist female author, Ilis approaches the myth of the Romanian national (male) bard from a deconstructionist perspective, which asks for a rethinking of the collective representations on Eminescu.
CSR Communication Motives of the Algerian State Company: A Case Study on Sonelgaz Group
This paper aims to highlight the motives that lead The Sonelgaz Group to communicate its CSR actions. These motives are, certainly, coming from the group’s context that consists of internal and external Stakeholders. As a result, Sonelgaz’s motives to display its social and environmental involvement are rather coming from the intention to have a good image towards its external public especially regarding the external CSR practices. Furthermore, this group aims through its CSR communications to improve its staff loyalty and to motivate them and also seek a good operational performance.
Redefinirea spaţiului cultural: despre o revizuire a naturii discursului ştiinţific
The new discoveries in advanced physics and astrophysics have led to the creation of a new kind of cosmology, one that uses the mathematical language to describe the world. However, the consequences of this process are complex: the objects of astrophysics tend to be abstract, almost inexistent in the proper sense of the word, and that makes the scientific discourse liable to be called into question by the philosophy of language, and especially by the theories of Ludwig Wittgenstein, who had always argued that it is impossible to develop a precise (i.e. scientific) exposition regarding abstract, unobservable, entities, that this kind of discourse can only be metaphorical, allegorical in nature, and therefore is reserved to areas as ethics, esthetics. All these tend to change today, when the scientific language of advanced astrophysics has to use, itself, a more and more symbolic, conventional way to describe the universe as a whole. Today, these two worlds collide.
DISCURSUL PUBLIC ŞI EFECTELE SALE SOCIAL-POLITICE
Merci de créditer les auteurs lors de toute citation : Analele Ştiinţifice ale Universităţii „Alexandru Ioan Cuza” din Iași SCIENCES DE LA COMMUNICATION (2017)
Modelele Școlii Proces și modelele Școlii Semiotice ca repere într-o analiză critică a mass-media românești
The following paper is focused on a critical analysis of some aspects regarding the profile of Romanian media. As a starting point in our endeavor we are going to use the communication models developed within two Classical Schools of Communication Theory: the Process School and the Semiotic School. The first school is centered on the stages of communication process, whilst the second school is centered on the meaning of messages which is often enriched at the social level. Starting from this particularity of the models, we intend to make a few observations regarding the complicated and quite specific relationship between Romanian media and its public.
Limbajul poetic ȋntre mimesis și catharsis: recuperări semiotice
That poetry is one of the first arts can be intuitively explained in terms of Aristotle’s mimesis and catharsis, by understanding that the mimetic expression of the words can be amplified by the effect of an emotional purification. Rationally, to clarify the genesis and the resonant power of the (poetic) language implies two pluridisciplinary perspectives, namely: a) the contributions of semiotics, phonology and linguistic, neuro-physiology and biophotonics, in order to justify the mimetic dimension of the words by its sonorous signifier; b) the contributions of psycho-logics and psycho-analysis connected to literary hermeneutics, able to explain how the mental images and thoughts are becoming emotional states by the “lighted” signified of the words. The both perspectives are (auto) referentially connected – for a more explicit illustration – to the poetic / metaphoric language used by the authors. In this integrative way, the paper is complex, acknowledging the assumption of sufi thinkers that our words are “sounds full of light”.
Deontologia comunicării publice Raluca-Nicoleta Radu, Deontologia comunicării publice (Polirom, Iaşi, 2015)
Propaganda teroristă şi orchestrarea violenţei în mediul online
In this paper I investigate the main characteristics of the propaganda associated with the recent development of Internet-oriented terrorism. In the first section I will present the thesis defended by some prominent authorities (like Edward Bernays, Walter Lipmann or Jacques Ellul) according to which propaganda is a necessary and useful mechanism for organising public opinion and public action in the “technological civilisation” specific to our contemporary society. And I will add that the organising function of propaganda became even more important in the contemporary society dominated by computer-mediated communication and social media. However, these communication media and their virtues which helped them develop into vital instruments of our everyday life also captured the attention of terrorist organisations. Acknowledging the vulnerability of our western societies to propaganda campaigns, present-day terrorism has become more and more Internet-oriented and has developed new and unscrupulous ways of using the great potential of the new media. Following the contributions of some important specialists in the field of terrorist propaganda (and especially those of Gabriel Weimann) I will present and analyse the ways in which present-day terrorist use Internet and emphasize the complexity of the challenge to identify the appropriate way to react to this massive terrorist campaign in an effective way that will not alter the special character of our democratic societies.
Transmiterea memoriei în Europa de Est: relocalizarea teoriei și narativizarea emoției
This article discusses the state of the art in the field of memory studies in Eastern Europe, by focusing on three recent contributions: Uilleam Blacker, Alexandr Etkind and Julie Fedor (eds.), Memory and Theory in Eastern Europe (2013); Maria Todorova, Augusta Dimou and Stefan Troebst (eds.), Remembering Communism: Private and Public Recollections and Lived Experience in Southeast Europe (2014) and Simona Mitroiu (ed.), Life Writing and Politics of Memory in Eastern Europe (2015). What these collective volumes have in common is their emphasis on memory transmission and its institutions, carriers and media. Since the Western European memory theories and policies cannot be applied tale quale to Eastern Europe, the regimes of memory in this region need theoretical and practical investigation. The question of how memory is embodied and transmitted is still open for debate between theorists, while several concepts are competing for wider recognition in the field.
Des éléments et des stratégies de la communication dans le champ politique des démocraties fragiles
My paper focuses on some of the main traits of fragile democracies, namely systems within which the process of creating structures and establishing fruitful political practices still goes on. The emergence of elites is, without any doubt, a key element, and we can study it according to various factors (such as access, forms of selection or performance criteria). Moreover, the analysis of frail democracies helps us understand both the subsequent flow of information and the most relevant communication strategies involved.