THE SOCIAL VALUES ATTACHED TO THE TIKTOK SOCIAL PLATFORM OF THE AGE CATEGORY 50+. A SOCIOLOGICAL PERSPECTIVE

Abstract

This paper analyzes the social values through which users over the age of 50 identify with the new TikTok social platform. Although the other online social networks are mainly aimed at a young audience, the TikTok application has overcome this barrier and included the age segment of over 50 years in the categories targeted by it. The ease with which one can make their proper creations and the intuitiveness of the application has made that two years after the launch of the new social platform a quarter of its users are in a more tangible age category of novelty and online interaction. The reality shows that a social application does not contradict people from early youth at all, and if you provide them with sufficiently clear tools to express themselves, they will take advantage of them and make their genuine creations. The present approach is based on existing data about the application in question and focuses on illustrating some values that emerge from the case study on TikTok.